Conducted interviews and surveys with customers and logistics managers to gather insights on their needs and pain points. Analyzed the existing website's data to identify areas that need improvement.
- Business owners and purchasing managers who need to source products or services from suppliers around the world
- Users who may not be familiar with the Kompass platform or have limited experience with B2B procurement
Based on the research, it was identified the following user personas:
- Easy navigation and search functionality to find relevant information.
- Detailed information about services.
- Ability to find new information about products, services, industry (some thing like a blog).
- Access to how the information collection process proceeds
- Responsive design that works well on desktop and mobile devices
Using the insights gained from the research and analysis, we will design a new search interface for Kompass website that is more user-friendly and efficient. The design will be based on the principles of usability, accessibility, and simplicity.
Competitor analysis, user interviews and surveys, impact map, etc.
Moodboard and Style guide
Kompass is a Global B2B platform that help to find & contact product or service suppliers. Kompass Moldova is a major player on the Moldavian market, who offers a huge lists of contacts for products or service suppliers. Their network help a lot of companies to find customers and suppliers. this is a commercial project for creating a website for Kompass Moldova.
for presenting the services and getting to know the company
The current website design is outdated and difficult to navigate, leading to a poor user experience. The challenge is to redesign the website to make it more user-friendly, intuitive, and appealing to the target audience.
- Improve the user experience and increase user engagement on the website
- Simplify the navigation and make it easier for users to find the information they need
- Increase the conversion rate of visitors into leads
- Make the website more visually appealing and modern
